This shoot quickly turned into a passion project for us.

We had worked with Morgan Motors earlier in the summer of 2024, but our time with the car during that shoot was limited, not nearly enough to really connect with it or capture what we had envisioned. So we reached out to Morgan again and pitched a new idea.

The concept originally revolved around embracing the unpredictable British weather, the kind of rain and cold that might keep most cars off the road, and showing that you can still go out and enjoy the drive regardless. That led us to the campaign title: "Deal With It."

We chose the Morgan Super 3, a three-wheeled car with no doors or roof, as the centrepiece. Our plan was to take it to Wales in search of breathtaking roads and the cinematic shots to match. But that week, heavy snowfall hit the region. Given our limited experience with the Super 3, heading into remote, snow-covered terrain didn’t feel like the right move.

So we adapted. We stayed local and used the forests of Staffordshire as our backdrop. It turned out to be the perfect setting; raw, atmospheric, and close enough to home to let us focus on the story we wanted to tell.

Alongside the main film, we also created a series of short social edits for Morgan to share on their Instagram — capturing key moments, moods, and visuals from the shoot in a way that worked perfectly for their audience.